🎯 The Objective
Reagent Solutions manufactures and distributes specialized chemical dosing equipment, water treatment reagents, and industrial cleaning compounds across South Africa.
They needed an online platform that simplified technical RFQ (Request for Quote) submissions from municipal engineers, plant managers, and factory operators while showcasing their stringent safety compliance standards.
💡 The Solution
Good Brains engineered a sleek B2B product showcase website with an integrated technical spec library and custom RFQ generator, launched targeted Google Search campaigns for commercial chemical terms, executed technical SEO, and automated client RFQ email responses.
The outcome was a 175% increase in verified RFQ submissions and a 130% rise in organic B2B search traffic.
Services Rendered for Reagent Solutions
Industrial Product Web Build
- Structured industrial chemical product catalog
- Custom RFQ (Request for Quote) basket & form
- Technical data sheet (TDS) & safety documentation
- Fast responsive UI for plant mobile devices
B2B Google PPC
- Search campaigns targeting industrial chemical buyers
- Keyword targeting for coagulants, flocculants & dosing systems
- Geo-targeted campaigns around major SA industrial parks
- Negative keyword filtering to eliminate consumer traffic
Technical B2B SEO
- Search engine optimization for industrial water treatment
- Technical product schema markup
- Canonical indexing for chemical category matrices
- Local & regional search dominance in South Africa
RFQ Email Automations
- Instant automated RFQ confirmation to buyers
- Internal sales team alert notification triggers
- Product re-order reminder email workflows
- Safety bulletin & regulatory update blasts
"Good Brains streamlined our quotation funnel completely. We receive higher quality industrial inquiries every week through the website and PPC campaigns."