🎯 The Objective
Home Connect is one of South Africa’s premier Fibre to the Home (FTTH) and Fibre to the Business (FTTB) internet service providers, partnering with open-access network operators like Vumatel, Frogfoot, Openserve, and Octotel.
The client needed a seamless digital signup experience that allowed prospective customers to check fibre availability at their exact street address, choose speed packages, and place orders instantly online.
💡 The Solution
Good Brains built a high-speed address lookup & package selection web engine, ran hyper-localized Google Search & Display PPC campaigns targeting newly activated fibre suburbs, deployed programmatic suburb SEO pages, and designed customer onboarding email sequences.
The outcome was a 240% increase in direct online fibre orders and a 5.1x return on paid ad spend.
Services Rendered for Home Connect
Interactive Ordering Portal
- Real-time address coverage lookup map integration
- Dynamic package selector by speed (50Mbps to 1Gbps)
- Network partner pricing engine (Vumatel, Frogfoot, Openserve)
- Mobile-optimized friction-free checkout flow
Localized PPC Campaigns
- Geo-fenced Google Search ads for newly lit fibre suburbs
- High-intent "Fibre in [Suburb]" search ad groups
- Display retargeting for users who searched coverage
- Meta video ads highlighting zero setup fee promotions
Suburb-Level SEO
- Dynamic programmatically generated suburb landing pages
- Targeted rankings for "best fibre ISP in [City/Suburb]"
- Structured ISP service schema markup
- Speed test & ISP review search optimization
Subscriber Email Workflows
- Automated order confirmation & installation status updates
- Router dispatch tracking & line activation alerts
- Customer referral program email triggers
- Speed upgrade & unthrottled add-on cross-sell campaigns
"Good Brains gave us the competitive edge in SA's crowded ISP market. Our online signup portal combined with their local search and PPC campaigns drives immense monthly subscriber growth."