🎯 The Objective
Axis House is a global leader in the development and distribution of specialized mineral processing chemicals and flotation reagents for mining companies across Africa, Australia, and South America.
They needed a technical digital showcase that clearly presented complex chemical formulas, safety data sheets (SDS), laboratory testing services, and generated high-value B2B mining inquiries.
💡 The Solution
Good Brains built a clean, technical B2B portal featuring an interactive reagent product finder, deployed global Google Search campaigns targeted at metallurgists and mining engineers, structured international SEO for chemical flotation keywords, and created technical email research digests.
This strategic execution resulted in a 160% increase in qualified international mining inquiries.
Services Rendered for Axis House
Technical B2B Website
- Interactive chemical reagent finder & product matrix
- Downloadable technical safety data sheets (SDS)
- Metallurgical laboratory testing showcase
- Multi-currency & regional inquiry routing
Global B2B PPC
- Google Search campaigns targeted at mining engineers
- Niche keyword targeting (collectors, frothers, depressants)
- Geo-targeted campaigns in key mining jurisdictions
- B2B lead generation form optimization
International SEO
- Niche technical SEO for mineral processing chemicals
- Global search engine canonicalization & hreflang structure
- Schema markup for chemical products & technical research
- Authoritative backlink building in engineering media
Technical Email Research
- Quarterly metallurgical whitepaper email blasts
- Gated content nurture sequences for research downloads
- VIP client technical updates & case study alerts
- High deliverability to corporate mining IT firewalls
"Good Brains translated our complex chemical formulations into a slick, accessible global digital asset that consistently drives serious inquiries from tier-1 mining operators."