🎯 The Objective
FDP Architects is a leading South African architectural practice specializing in high-end commercial developments, modern residential estates, and institutional spatial planning.
They needed a minimalist, visually stunning online showcase to highlight their project portfolio, attract property developers and corporate clients, and communicate their architectural philosophy.
💡 The Solution
Good Brains authored a minimalist, image-forward web portfolio with full-screen project galleries, executed architectural design SEO, deployed high-end Meta visual ads and Google Search campaigns, and designed quarterly project reveal email newsletters.
The client achieved a 210% increase in high-value project inquiries and a 6.2x return on targeted digital campaigns.
Services Rendered for FDP Architects
Architectural Web Portfolio
- Minimalist, high-resolution architectural gallery layout
- Filterable project categories (Commercial, Residential, Master Plan)
- Interactive project detail pages with blueprint views
- Fast responsive image loading & retina display optimization
High-End Visual PPC
- Instagram & Meta image campaigns featuring completed builds
- Google Search PPC for commercial architectural firms
- Targeted ads for property developers & estate planners
- Bespoke consultation request landing pages
Architectural SEO
- SEO strategy for commercial & luxury residential architects
- Image SEO schema & ALT tags for architectural photography
- Local & regional search dominance in Gauteng & Western Cape
- Inclusion in leading architectural design directories
Design Showcase Email
- Exclusive quarterly architectural reveal newsletters
- Curated photography & project backstory editorial blasts
- Property developer & corporate partner mailing list management
- High engagement & click-through rates on design features
"The web portfolio designed by Good Brains lets our work speak for itself. It captures the essence of our architectural practice and brings us ideal clients."